Accounts overview
Strategic target firms with coverage, warmth, and next steps.
Overview
Accounts is the firm-level pursuit view: who you know, how warm the relationship is, what coverage you have across roles, and what to do next. It includes prospect and client relationship stages, not every contact in your graph.
Accounts requires a Team workspace plan or active trial. Free workspaces see a preview with upgrade path.
Pursuit accounts vs delivery clients
| Concept | Meaning |
|---|---|
| Pursuit account | A contact organization with relationship stage Prospect or Client in Accounts |
| Delivery client | A Client-stage organization when linking projects, project client selector stays client-only |
Add firms to Accounts from Contacts (Add to accounts) or New account. Default stage is Prospect; change to Client when they become retained work.
List view
The accounts table highlights:
| Column | Meaning |
|---|---|
| Warmth | Relationship temperature at the account |
| Coverage | How well you know roles that matter |
| Next step | Scheduled pursuit action |
| Contacts | Linked people count |
| Opps | Related opportunities count |
| Last activity | Recent logged touch |
Filter chips help daily standups:
- All: every pursuit account
- Prospects / Clients: filter by relationship stage
- Strategic / Priority: filter by account tier (default view: Strategic)
- Stale: no recent activity
- Overdue: next step past due
- Review due: scheduled account review
Switch to map view when accounts have mappable locations.
Steps
Open Accounts from the workspace sidebar.
Use filter chips to focus standup time, start with Strategic, Overdue, and Review due.
Click a row to open account detail. Hover prefetch loads overview data faster.
Create an account with New account, or add from Contacts with Add to accounts, when a firm graduates from opportunistic contact to named pursuit.
When to create an account
- The firm is a named pursuit for the year
- Multiple people and workstreams need coordinated follow-up
- Principals want visibility into coverage and next steps
Keep one-off ties in Contacts until they earn account overhead.