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Accounts overview

Strategic target firms with coverage, warmth, and next steps.

Overview

Accounts is the firm-level pursuit view: who you know, how warm the relationship is, what coverage you have across roles, and what to do next. It includes prospect and client relationship stages, not every contact in your graph.

Accounts requires a Team workspace plan or active trial. Free workspaces see a preview with upgrade path.

Pursuit accounts vs delivery clients

ConceptMeaning
Pursuit accountA contact organization with relationship stage Prospect or Client in Accounts
Delivery clientA Client-stage organization when linking projects, project client selector stays client-only

Add firms to Accounts from Contacts (Add to accounts) or New account. Default stage is Prospect; change to Client when they become retained work.

List view

The accounts table highlights:

ColumnMeaning
WarmthRelationship temperature at the account
CoverageHow well you know roles that matter
Next stepScheduled pursuit action
ContactsLinked people count
OppsRelated opportunities count
Last activityRecent logged touch

Filter chips help daily standups:

  • All: every pursuit account
  • Prospects / Clients: filter by relationship stage
  • Strategic / Priority: filter by account tier (default view: Strategic)
  • Stale: no recent activity
  • Overdue: next step past due
  • Review due: scheduled account review

Switch to map view when accounts have mappable locations.

Steps

Open Accounts from the workspace sidebar.

Use filter chips to focus standup time, start with Strategic, Overdue, and Review due.

Click a row to open account detail. Hover prefetch loads overview data faster.

Create an account with New account, or add from Contacts with Add to accounts, when a firm graduates from opportunistic contact to named pursuit.

When to create an account

  • The firm is a named pursuit for the year
  • Multiple people and workstreams need coordinated follow-up
  • Principals want visibility into coverage and next steps

Keep one-off ties in Contacts until they earn account overhead.

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